To promote Saudi Arabia, we:

Manage the Saudi tourism brand.
Drive and coordinates marketing and communication efforts.
Develop destination concepts and value propositions.
Identify priority source markets and target visitor segments.

To develop the tourism sector, we:

Set up partnerships with all relevant stakeholders to promote KSA destinations.
Support international destination management companies.

To define and deliver tourism experiences, we:

Identify opportunities for new products and services.
Develop journey map projects across ecosystem.
Set up journey labs to test innovative projects.