Umrah+ Connect B2B — Bridging Global Markets Through Strategic Travel Networking

Umrah+ Connect B2B is a premier travel networking platform dedicated to advancing global collaboration in the Umrah and broader Islamic tourism sectors. Founded with the mission of connecting stakeholders across the Umrah+ ecosystem, our events bring together travel professionals, government bodies, technology providers, and industry leaders to shape the future of faith-based travel and beyond.

Our Journey

The first edition of Umrah+ Connect B2B was launched in 2021 in London, proudly sponsored by the Saudi Tourism Authority. This landmark event was the first major Umrah business gathering globally after the COVID-19 pandemic, and it marked a pivotal moment in reigniting international engagement in religious travel.

In 2022, Umrah+ Connect took a bold step forward by serving as the launch platform for the official Nusuk Saudi App in the UK and European markets. The event drew an impressive lineup of world-leading sponsors and partners for a full-day experience of collaboration, dialogue, and innovation. We were honored to welcome H.E. Dr. Tawfiq Al Rabiah, the Saudi Minister of Hajj & Umrah, as Guest of Honor at our prestigious venue — the 5-star Marriott Grosvenor House London.

Strategic Partnerships

As our influence expanded, Umrah+ Connect signed key Memorandums of Understanding (MOUs) with both the Saudi Tourism Authority and the Ministry of Hajj & Umrah’s Umrah Ziyarah Forum, formalizing our role as strategic partners for the UK, European, and American markets. These partnerships underscore our commitment to fostering sustainable growth, enhancing cross-border collaboration, and supporting the digital transformation of the Umrah+ travel sector.

Our Vision

To be the leading global platform that connects, educates, and inspires stakeholders in the Umrah, Umrah plus and Islamic tourism industries — driving growth, innovation, and meaningful engagement across borders.

Connect with us at umrahconnect.org