As the Kingdom of Saudi Arabia opened up for inbound tourism in September 2019, wonderful, unexplored destinations became accessible to international travellers for the first time ever. Designed to connect […]

SAUDIA started out in 1945 with a single twin-engine DC-3 (Dakota) HZ-AAX given to King Abdul Aziz as a gift by the U.S. President Franklin D. Roosevelt. This was followed […]

To promote Saudi Arabia, we: Manage the Saudi tourism brand. Drive and coordinates marketing and communication efforts. Develop destination concepts and value propositions. Identify priority source markets and target visitor […]