As the Kingdom of Saudi Arabia opened up for inbound tourism in September 2019, wonderful, unexplored destinations became accessible to international travellers for the first time ever. Designed to connect tour operators and travel agents to all of the Kingdom’s most inspiring and experiential experiences, Discover Saudi was launched by Seera Group to guide guests along every step of their journey, from ancient ruins to modern wonders.

Making the most of Seera Group’s over 40 years of experience in the market, we support the development of the local tourism infrastructure by putting activities and destinations on the map. As a Destination Management Company, we go over and beyond the curation of itineraries, we are actively involved in the creation of experiences.