Under the Esteemed Patronage of His Royal Highness Prince Salman bin Sultan bin Abdulaziz Prince of the Al-Madinah Al-Munawwarah Region.

The Ministry of Hajj and Umrah, in partnership with Pilgrim Experience Program, is organizing the first
Umrah and Ziyarah Forum.

This event serves as the first global platform that brings together all partners and stakeholders involved in enhancing the guest’s journey and enriching the experiences of Umrah performers and visitors.

Umrah+ Connect is a proud to be appointed strategic partner for UK, Europe & America. 

🗓 April 22-24, 2024
📍 King Salman International Conference Center
🌍 Al-Madinah Al-Munawwarah

🔗 For more information:

🪪 Forum Registration is now open:

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Umrah & Ziyarah Conference & Exhibition 2024

The Umrah and Ziyarah Forum is the premier international platform committed to achieving the Kingdom’s Vision 2030 goals. It aims to offer a world-class journey of faith and hospitality, ensuring pilgrims worldwide leave with lasting memories. This event will bring together key leaders, decision-makers, experts, investors, and innovators from various fields related to Umrah and Ziyarah. Additionally, it will feature significant participation from leading organizations, authorities, and dynamic companies both from within the Kingdom and abroad.

The Conference

An international conference featuring an array of round Tables, focus groups, workshops, and training seminars led by distinguished decision-makers, experts, academics, and researchers. This event is graced by authorities from both the government & private sector, and entities from both private and public companies operating in the Umrah and Ziyarah sector.

Exhibition & Sponsorship

The forum serves as a dynamic platform for dialogue and sharing knowledge and experiences, encompassing conference sessions, panel discussions, and interactive workshops. The associated exhibition will also highlight the latest services, innovative, and eco-friendly solutions designed to drive ongoing progress and improvements. The forum also tackles the sector’s challenges, opportunities, and rising trends, providing essential insights and advice to enhance the pilgrims’ and visitors’ experiences and to support the facilitation of visitors to the Two Holy Mosques.


Strengthen conversations and innovations to enrich the experience and enhance the Umrah and Ziyarah journey

Stimulate economic growth and developing investment opportunities in the Umrah and Ziyarah sector

Develop the products and services provided to the pilgrims and visitors

Foster partnerships and build enduring relationships among entities within the Umrah and Ziyaah sector

Broaden domestic and international networks to collaborate on delivering integrated solutions